MARKETING
Global branding and marketing campaigns
Overview
I've had the unique opportunity to launch new products to billions of customers, and re-position household names. This work involved coordination with many agencies and stakeholders - each with exacting standards.
Some Highlights
- Launched Activision's Call of Duty:MW3 around the world, and sold a record setting 3.6 Million game pre-orders.
- Launched Microsoft's Office 365 to IT managers and sold over 15 Million subscriptions the first year.
- Created California's Dream Big brand platform which re-positioned the State from selling destinations to selling dreams.
- Created award winning interactive game, The California Game and recommendation engine, California Fives.
- Launched new brands for American Express.
- Created innovative digital campaigns for Ford Fusion and Fiesta in Central America and the Middle East.
MICROSOFT
Office 365
We designed a mobile app for IT Managers at mid to large size companies to get deep into the workings of Office 365. Video case studies, forums, and plenty of white papers checked all the boxes. Then a team of sales professionals responded to questions and requests for more info through one-on-one chat and phone conversations.
AMERICAN EXPRESS
A World of Service
We re-positioned American Express Centurion, Gold and Platinum Cards around exclusive membership rewards and premium service and rolled it out in a large integrated campaign under the banner of 'A world of service'. All communications focused on the benefits of membership in a fresh and modern way that positioned American Express as a smart choice no matter what your stage in life.
DISNEY
My Park Experience
Disney was debating whether to build another Disney Park, or invest in improving the experience at its existing parks with digital technology. Our team designed a mobile application that helped families plan their day, find their way around, and discover spontaneous events.
ACTIVISION
Call of Duty: MW3
To launch MW3, we put the fans "front and center" on the game's website by featuring their real-time unfiltered comments on the homepage, video trailer pages, and news pages. We then "took over" the homepage during the global launch day on 11.08.11 with photos and comments from MW3 fans at events around the world.
FORD MOTOR COMPANY
Ford Fusion
We designed a content hub that pulled together articles, videos, events and visual inspiration from three sources: Middle East voices, Ford partner Red Bull, and Ford itself. We used the interaction model of an online magazine with an editorial look and feel.
DOLBY
Every Bit Amazing
In addition to re-designing Dolby's global website, My team and I created a series of multimedia and interactive experiences to bring the company's recent “Every Bit Amazing” brand strategy to life.
We produced two videos that tell the story of how Dolby turns sounds into bits and then re-creates those bits into the sounds in our favorite entertainment.
VISIT CALIFORNIA
The California Game
The California Game was a win-win-win platform for California tourism. It engaged and educated travelers; it promoted the different regions and partners (Disneyland, Universal Studios, Mammoth, San Francisco, San Diego, etc) in California; and it attracted a valuable new partnership with Southwest Airlines.
